Cochic Collar Extenders (+2)

I generally only part with money for beer. But when I do buy clothing I make damn sure it’s decent quality. Welcome to my review of ethical menswear available online. The good, the dishonest, and…

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Salvation from the Corporate Noose

Anyone who has to dress formally frequently knows the pain of a shirt collar that’s too tight, especially in the summer. And although I don’t outright condemn leaving the top button undone under your tie, it’s a pretty shabby look to trapes around in. So stop being a slob and go check out what Cochic has on offer to save your life!

I got these collar extenders a while ago, and have been loving them almost every Sunday when all mormon men wear nothing but their best ties. They’re designed to be completely invisible under any neckwear, and are freaking elastic so reeeeeaaaaaaly help with comfort levels around the neck. You can read a quick synopsis on the correct collar fit here.

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The main issue of collar fit is really technological, as the junction between the collar and the shirt doesn’t mimic the natural form or movement of your neck at all. Poor patterning and grading exacerbates the issue. I looked into with my pimping Ochre Collar, but that’s another talk show.

I particularly love these Three things

#1. The simple genius of these things is unsurpassale. Such a great fix to such a stiffling problem, using elastic to make things flexible, and ensuring you can get away with it without anyone being any the wiser!

#2. Chochic’s branding is excellent! From the graphic on the buttons to the shirt-inspired packaging, the whole ensemble just screams class. Yes I could have gotten other collar extenders for a fraction of the cost, but you get what you pay for and I’m SO sold on these.

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#3. The CEO of the brand reached out to me personally, which is a great experience in this age of feeling like a faceless consumer. After seeing my review of the collar extenders on YouTube (I’m so embarrassed by that video, go here if you really want to see it) the CEO filmed a response video answering some of my questions:

It’s heartwarming to know that my blog is actually ‘getting out there’, and that there are genuinely kind people behind many of the brands we interact with constantly.

I hate these Two things

#1. There’s no solid info on the sustainable practices of the company. Although it’s great to have the CEO’s word for it, I’ve been in this industry far too long to take anything at face value. However, there’s no real way to know if any of the information on the internet is true bar verifying it yourself, so I’ll let this one go for a -1/2.

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#2. Storage is annoying as balls! Either you can store these tiny things in some other place, or you can go through the drama of attaching and un-attaching them from their packaging each time you want to use them. Having said that…the packaging does actually work reasonably well as a storage device, especially given the small and elastic nature of the buttons. AND by a miracle that I will attribute directly to the packaging, I’ve managed to keep both these tiny buggers for over a year (touch wood). So again I think a -1/2 is sufficient punishment ;)

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You know I’m a sucker for a gimmick, and I’ve been wearing these collar extenders without a tie even; it brings just a little pop to my austere up-tight look. But be warned, these things are so fab you may go too far with the styling…

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Product Details

Available worldwide through Amazon Here


The Studio is at 625 Levinia Street, Garsfontein, and open every Thursday from 10am to 10pm. You can also subscribe to this blog by hitting the follow button, and join the monthly newsletter here for fashion scandal and exclusive designs.

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